Bulmers hopes to ‘revitalise’ the apple cider category with new campaign focused on ‘Britishness’

Bulmers says it has a duty to “revitalise” the apple cider category as a market leader and wants to be a “lighthouse brand” for the drink as it launches a new campaign today (29 June). Heineken‘s cider director,…

Global T20 Canada gets a free live stream: see how to watch the cricket from anywhere

It's weird. There hasn't been much fanfare around the inaugural of the Global T20 Canada cricket tournament. It may be because it's in that not-so-proud cricketing country of Canada, but the quality of the players heading to North…

J&J, John Lewis, Coca-Cola: 5 things that mattered this week and why

Coca-Cola launches first multi-brand campaign Coca-Cola has launched its annual summer marketing campaign, but this year there is a twist. For the first time it will be a multi-brand campaign with Fanta, Sprite, Coca-Cola and Dr Pepper appearing…

Wimbledon says complacency is its ‘biggest threat’ as it looks to build a global brand

Rich in history, style and tradition, most will associate The Wimbledon Championships with exclusivity, white playing kits, strawberries and cream, and linesmen donning outfits that look like they’ve been frozen in time. It’s 116-year…

New Razer Huntsman gaming keyboards work via lasers – seriously

Not satisfied with the myriad key switches available for gaming keyboards today, Razer has developed another of its very own for two brand new products: Razer Huntsman and Huntsman Elite.The Hunstman Elite is a full-sized gaming keyboard replete…

Which brands are winning the World Cup ad stakes?

At the mid-way point of the FIFA World Cup, it’s a San Fransisco-based shopping app that is leading the way in the ad stakes, triumphing over football heavyweights such as Coca-Cola and Adidas, according to data shown exclusively to…

Intel Core i9 rumored to join mainstream processor lineup with octa-core chip

While it may seem as if we just got through a major Intel processor refresh (because we did), the latest rumors out of WccfTech suggest that Intel’s 9000 series of Core processors isn’t far off.The outlet claims to have come across…