5 killer stats to start your week

1. Ad viewability hits three-and-a-half year high

The viewability of ads in the UK hit its highest level since the first quarter of 2014 in the final three months of 2017, jumping to 56%.

The UK, which traditionally lags behind seven other European nations, has leapfrogged Switzerland (48%), Poland (50%) and Germany (55%).

However, …
Marketing Week