Ad spend, viewability, data sharing: 5 killer stats to start your week

Sky overtakes P&G as UK’s biggest traditional advertiser

Sky overtook Procter & Gamble as the UK’s biggest spender on traditional advertising last year. Sky increased spend by 2.7% year on year to £197.1m, while P&G’s spend dropped by 1.4% to £196.8m.

Tesco had the largest annual incre…
Marketing Week