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Patent shows Sony’s PSVR 2 could have eye-tracking

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Leaks and patents have strongly hinted that Sony’s PS5 console may be accompanied by an improved PSVR 2 headset, either at launch or later. Now, a new patent just made public suggests the headset could track eye movement and head motion.

Sony PSVR 2 patent

Image credit: Sony/USPTO

What will that do for VR? According to one Sony Interactive Entertainment patent (image above), it will enhance immersion by refining what each eye sees – aka “parallax images” – for improved stereoscopic depth. Sony is also developing tech to keep those images relative when you rotate or tilt your head.

But, there are other possibilities for eye-tracking in VR, including alternative control methods and/or interface options – which would be a great accessibility option for disabled gamers.

Eye-tracking: not just in PSVR?

VR isn’t the only place Sony is investigating eye-tracking. 

Another patent lays out the specifics of an eye-tracking device that could be a plain camera. But, given that the context of the patent is about “methods for returning accurate and relevant search results on an online platform,” it’s possible that the company could be working on a greater eye-tracking interface strategy among its other hardware.

Like, say, a PlayStation Move successor? Per the patent: “A range camera may instead be used with the present invention to capture gestures made by the user and is capable of facial recognition.”

And, those applications could go beyond console peripherals: the connecting device could be “a general-purpose computer, a set-top box, or a hand-held gaming device.”

Of course, these are just patented concepts that may take years to implement into future devices, like the next PSVR, if they’re implemented at all.

  • What else is coming in the PSVR 2? Here’s all we know

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Best web design software in 2019

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As with any great endeavor, web design is about both inspiration and perseverance. Back in the day, creating web pages was the sole province of hardcore coders, but that’s not the case anymore given that there are numerous tools to simplify the process. Some of these even have a visual interface, allowing you to drag and drop links, text and images as if you were designing a poster or presentation.

Other web design tools are geared towards programmers, acting as advanced text editors, and allowing for building a website line-by-line. However, most web design tools exist somewhere between these two extremes.

In this guide we have focused on five of the very best tools currently available. When weighing up which to include, we have focused on ease of use, supported web languages, cost, and how easy the tools make it to upload the finished project once you are done.

If this is your first time building a website we recommend using a free tool such as Bluefish before spending any money. All premium tools covered in this guide offer a trial version, in any case, so you can get an idea of what they’re about before you commit.

If web design software is too complicated for you, then you might want to try online website builders that focus on simplicity and ease of use rather than on offering an extensive feature set.

  • Want your company or services to be added to this buyer’s guide? Please email your request to desire.athow@futurenet.com with the URL of the buying guide in the subject line.

Image credit: Adobe

Adobe Dreamweaver is a long-established app that allows you to code your website design directly, without having to know too much about programming. The software works through a mix of visual editing and HTML editing, which means it shouldn’t have too steep a learning curve for most users.

Additionally, while coding your own website design requires you to put in more effort than simply using an existing readymade template, at least you have the chance to ensure you get the look you actually want, rather than trying to work around someone else’s design specifications.

A particularly good feature of Dreamweaver is that it allows you to produce a responsive design, which means your website can be optimized to display on desktops as well as mobile devices, without limiting the user experience.

However, if you are a more advanced user you may be pleased to note that Dreamweaver provides multi-monitor support for Windows. It also supports the Chromium Embedded Framework (CEF) to work with HTML5 elements and CSS grids. Additionally, there’s also support for Git to allow you to edit source code directly from within Dreamweaver. 

Dreamweaver is available as part of Adobe’s mid-range packaged app subscription service, Creative Cloud, which also includes Photoshop. The subscription costs from $20.99 a month if you pay annually, and also comes with a month’s free access to Adobe Stock image. Alternatively, if you only wish to pay monthly, it costs $31.49 per month.

Image credit: Bluefish

Bluefish is amongst the smallest web design tools available today. The tiny installer weighs in at just under 53MB and setup takes only a few moments. While the interface is text-only, it’s clearly designed with novices in mind as it employs clear-cut toolbars, user customizable menus and syntax highlighting.

While the main focus is on HTML, Bluefish supports a huge range of other languages including PHP, Java, JavaScript, SQL, XML and CSS. Unlike visual WYSIWYG web design tools, the text interface makes for much cleaner code.

Bluefish has an excellent search function, allowing you to find text across multiple projects. The tool also has no trouble juggling hundreds of documents at the same time. Although Bluefish supports working with remote files, the varied and useful dialogs and wizards don’t currently support direct upload of web pages via FTP.

Despite the best efforts of the developers, Bluefish may take some time to get used to. The tool is available free of charge, however, so you have nothing to lose by giving it a try. During our test on a Windows 10 PC we found we had to install GTK+ 2.24.8 in order to run Bluefish. A download link for GTK is available via the Bluefish website.

Image credit: Atom

Atom is an open source editor for designing, developing, and editing code. It’s very easy to use and there are developer tools to simplify the process. The integrated packet manager also means you can add additional features directly from Github, who developed Atom, and there’s a drag-and-drop feature for moving files and folders around.

While a lot of people may be intimated by the idea of coding if they have no programming experience, at some point in the web design process it can be important to be able to edit code directly. This is particularly helpful if you want to customize code for existing software add-ons in order to get the features you want for your website. 

Note that existing text editing apps are not good for working with code as they insert additional formatting that can render your code useless. Hence the need for a dedicated code editor.

However, Atom is free to download and use, and the extensive range of libraries available could be especially helpful. Furthermore, Atom’s user interface can be tweaked and customized directly or via installing the third-party themes that help you work best, or the ones which simply make the program easier to use. Atom also comes with a very strong support community.

Image credit: Google

Google Web Designer is primarily for creating interactive content in HTML5, JavaScript and CSS. In plain English, this means its primary function is to build ads.

The good news is that this is done via an extremely simple to use GUI which incorporates point-and-click design tools covering text, basic shapes, 3D animations and much more. Any 3D features are shown on a timeline at the bottom of the window. The panels on the right-hand side of the interface allow you to fine-tune further options such as colors.

Google Web Designer also incorporates a handy library of extra components such as images, videos and other advertising tools.

Advanced users can toggle between the default ‘design’ view and ‘code’ view, which is why the tool can support creation of more advanced features besides ads – provided you have the knowledge and patience to program these yourself.

Google Web Designer is still in beta testing, so lacks certain features such as being able to open HTML files created outside the tool. Nevertheless, it does include a handy web preview option which will open your current project in your default browser. You can also automatically publish content. This Google offering is available free of charge for Windows, macOS and Linux.

Image credit: Webflow

Webflow is a cloud-based service which has been created specifically to allow people with no coding knowledge to get started with web design.

Aside from being truly cross-platform, as it’s web-based, Webflow emphasizes the concept of ‘smart codelessness’. In the first instance this means a crisp drag and drop interface allowing you to drop elements such as text and images seamlessly onto a page using one of the freely available templates.

Unlike many WYSIWYG editors, the code produced is very clean and well-written even if you choose the ‘I have no coding experience’ option during setup. Webflow’s automation tool will create the necessary HTML/CSS code for you. You can make granular changes to individual elements using the panels on the right.

Webflow offers a free demonstration of its features via the website, and you can also subscribe for a free Starter package which allows you to create up to two projects. If you require more than this and/or need web hosting services too, prices start at $24 (£18, AUD$32) monthly. This is a little pricey compared to equivalent tools, mind you.

Webflow also has little support for e-commerce plugins or marketing tools. You can use a separate tool such as the aforementioned Google Web Designer to create interactive advertising content if you wish.

Image credit: WordPress

WordPress is an alternative way to set up and design your website, being rather different to the other offerings we’ve highlighted here because it’s actually a content management system (CMS). The power here is that it is a simple matter to set up a website in minutes. Indeed, many web hosting packages include a one-click install of WordPress from their Control Panel, but even without that, WordPress is relatively easy to install.

Once installed, the backend for administration and management is very user-friendly. You can use the existing WordPress design templates for your website, but more likely you will want to download and install an existing free or premium WordPress template – all of which can be done with just a few clicks.

Even if you would prefer to work with your own design, you can often do so using drag-and-drop functions, usually from a downloaded design with an in-built framework. This can allow you to create a professional-looking website without having to learn programming or coding at all.

Better still, there are so many free add-ons available to download and install, often requiring nothing more than a few clicks. This makes the whole process of customizing your website very simple, and it does not require any professional skills.

Overall, WordPress is a very easy CMS to use, and can provide a very quick way to get any form of website online fast. The huge variety of template designs and additional community supported features mean that getting something which is near the mark of what you want isn’t hard at all. Just ensure that in the settings you select to turn off comments so as to avoid spam.

iStock

Image credit: iStock

Other web design tools you might find useful

If you’re involved in web design, the chances are you’ll also need some graphic design skills and assets. Here we’ll look at a couple of other resources and assets you’ll properly need to help with your website design process:

1. Graphics program

You don’t need anything too expensive or fancy unless you’re chasing a career in graphic design or illustration. However, you’ll probably find yourself wanting to create simple logos, headings, text features, as well as manipulate photos, all as part of your website design.

There are a lot of different packages out there, from GIMP which is a completely free software platform, to older software such as Jasc’s Paint Shop Pro which remains a competent program that can be bought on the cheap at Amazon.

Alternatively, check out these other features for the latest in best, and sometimes free, software you might want to use:

2. Stock photos

On top of creating your own graphics, there’s also a good chance you’ll want to use stock photos to really give your website a professional look.

Stock photos are available on almost any subject matter, and on top of that there are also an increasing number of stock video websites, in case you want to add video media.

Even better is that there are a number of free stock image and video websites, but be advised that these tend to be much more limited than paid-for stock image sites.

Here you can check out some of our features on these, to help you choose the best ones:

You might also want to look at our many web hosting guides:

XdxIGxjOadE - Best web design software in 2019

The best photo book service online 2019

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Smartphones have revolutionised photography in so many ways. But one of the negatives of having all your photos in your pocket is that they become disposable. When was the last time you memorialised an important family event or vacation of a lifetime photo in a photo album?

Photo books allow you to distil your myriad photos down to just the best and have them immortalised in print, all laid out in a beautiful book for you to enjoy with your family and friends.

On many photo book sites you can even design the product yourself, and they’re not only brilliant for immortalising your own memories but they make for fantastic gifts as well – poignant presents for birthdays, christenings, Father’s Day, Mother’s Day, Christmas and beyond. And the very best photo books are super simple to prepare, too.

Most of these sites are exceedingly easy use – allowing you to simply upload your favorite photos and lay them out in a way you feel matches the importance of your snaps, choose the size, shape, cover material and type of paper.

We’ve trawled photo book services across the US and the UK for important factors like price, speed, quality, range of options, software simplicity and more to give you our selection of the five best photo books on both sides of the Atlantic.

Top 5 best photo book sites in the US:

A photobook from Mixbook

The key here is that the Mixbook software is easy to use which makes collating your photo book a pleasure rather than a chore. Also, the finish is so excellent that you feel like you’ve created a work of art rather than fuzzy printed images. The templates are simple yet fully editable so you can be as creative or as quick as you like. The addition of backgrounds makes for a great finish, which you can do in varying materials with stickers and more. A 20-page 8.5 x 8.5-inch Mixbook hardbound will set you back around $35.

A photobook from Snapfish

Snapfish not only offers plenty of simple-to-use templates but it actually guides you through the process, too. There are over 120 themes to pick from with a huge selection of backgrounds all of which are easy to pick and pair as the book editor guides you through each stage with drag and drop simplicity. The only downside we’ve noticed is that the final physical book photo quality could have been better. But there are often deals to be had here that get you a good price for your next photo book.

A photobook from Shutterfly

Shutterfly offers another option for those looking to breeze through the software side of work while creating a great physical book. Content is plentiful with lots of backgrounds and template variations that mean you can personalise your book as you want. Sometimes the odd photo in the print are reported to be less than perfectly even in terms of balance, but quality is still generally high.

A photobook from Picaboo

Picaboo takes fourth place as, once again, this offers some great software that straddles the line between easy-to-use and rich with content for creative options. The ability to search through background and clip art is really useful. This falls down on print quality compared to the top two, but is still better than most others out there. A nice option to polish photos and help them match backgrounds is a great touch here that makes a professional finish a possibility.

A beautiful photobook

You buy everything else from the retail giant, so why not your photo book as well? With Amazon Prints you can put together your dream photo book with all those cherished memories before ordering with the rest of your shop. Amazon Prime members get preferential treatment in terms of delivery time, but everybody gets to select from the dozens of customisable options and sizes. You can get up to 150 pages of photos, text, and embellishments with an optional glossy hard cover. Well worth a look.

Top 5 best photo books in the UK

A photobook from Snapfish

Snapfish is our favourite photobook provider in the UK, making it a great option on both sides of the Atlantic. You can be as hands-on or hands-off as you like – it’s up to you whether you chose every last minutiae of detail, or let Snapfish’s own set designs do the heavy lifting. We definitely appreciate the fully editable features meaning you can get the layout exactly as you desire without the compromise that some competitor photo books force you to make.

It also offers a simple way to create photo books with lots of personalised options. There are plenty of design choices in the software from clip art to templates. The slight difficulties to search through content is a bit of a drawback however – so while you have lots of options, finding them can take time. But that shouldn’t detract too much from this excellent provider.

A photobook from BonusPrint

Bonusprint is easy to use and delivers a good quality print result. But what’s really nice to know is that the customer service is also excellent. So even if you do somehow find an issue, you’ll be able to get it fixed right away. Since this brand has been around since 1979 it knows how to run a photobook business with the customer at the forefront, and you feel that through the process. Plenty of deals are also available if you keep your eye out, so this can be very affordable, too. 

A photobook from PhotoBox

The photo book print quality from Photobox is great. meaning you know your end result is going to be excellent. That can be useful to bear in mind if you struggle navigating the software or run into issues uploading hundreds of photos. Otherwise its spot on and the easy-to-use software even offers assistance should you feel lost. A great service for those new to photobook creation and also an affordable option, even if you do opt for the next day delivery. There are lots of other options like calendars and mugs also on the site.

A photobook from CEWE

For a photo book service in the UK which offers ease of use, wide options for things like templates and backgrounds, plus a quality finished product, Cewe is worth a look. For £20 you can get a quality printed photo book, which is easy to build using computer or mobile software and that is simple to install and use. Varying paper options like gloss and matte, plus nice options for the covers like faux leather are great to see, too. There’s even a 24/7 UK-based customer service support team and a 14-day money-back guarantee to sweeten the deal.

A photobook from Bobs Books

For sheer print quality Bobs Books offers a really impressive offering with stunning photos. Despite the high quality, pricing is relatively low with £9 getting you a 26-page book at 300gsm premium paper quality. Images are sharp, colours are punchy, sharpness is spot on and dynamic range is realistically accurate. The online creator software is easy to use although book designs are limited. There is an iPhone app and even a professional design service available if you need that as well.

OnDp81TnW40 - The best photo book service online 2019

Overclocked AMD Navi graphics cards with dual-fan designs are almost here

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Aftermarket components maker ASRock has pointed out new AMD Navi-based graphics cards with dual-fan designs and out-of-the-box overclocking, HotHardware reports. And, MSI has teased its own design, also according to HotHardware.

AMD’s Radeon RX 5700 and 5700 XT graphics cards are an affordable pair of high-power hardware, but were limited to blower-style designs and factory clock speeds at launch (except the Anniversary Edition). Clearly, that’s changing soon.

We learned previously that AMD’s add-in-board partners would release new designs in August, and the hope was that some of those new graphics cards would include different cooling solutions. 

The blower-style design seen on AMD’s reference cards may offer consistent cooling in different setups, but that doesn’t mean it’s powerful cooling. We saw temperatures for the Radeon RX 5700 XT hit 81 degrees Celsius in our testing of the card. Overclocking would likely see the temperatures go even higher.

Enter partners

AMD’s add-in-board partners can change things up. ASRock, for instance, will swap out the blower for dual fans in its Challenger series. In the case of the RX 5700 XT Challenger OC, this will let ASRock bump up some of the speeds a little. It will offer a base clock of 1,650MHz, game clock of 1,795MHz, and boost clock of 1,905MHz. That compares to the reference cards 1,605/1,755/1,905MHz.

MSI’s Mech OC version of the new Navi cards don’t have much in the way of details yet, but they’ll similarly have dual fans and overclocking. Both cards should should arrive in the latter half of August.

This is good news for AMD fans that want to get the new RX 5700 or RX 5700 XT but don’t want to get stuck with the current versions. While we don’t see the peak clock speed increased, higher base clocks should offer across-the-board improvements. 

And, the switch in designs may eventually let some board partners offer cards that are even cheaper than the reference models from AMD. That would be a further drop in addition to the one AMD already pulled on Nvidia after the announcement of the RTX Super graphics cards.

Be on the lookout for more new designs from the likes of Asus, Gigabyte, EVGA, and plenty more soon.

vGAuoshyUro - Overclocked AMD Navi graphics cards with dual-fan designs are almost here

IBM sees Red Hat as key to hybrid cloud strategy

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Aftermarket components maker ASRock has pointed out new AMD Navi-based graphics cards with dual-fan designs and out-of-the-box overclocking, HotHardware reports. And, MSI has teased its own design, also according to HotHardware.

AMD’s Radeon RX 5700 and 5700 XT graphics cards are an affordable pair of high-power hardware, but were limited to blower-style designs and factory clock speeds at launch (except the Anniversary Edition). Clearly, that’s changing soon.

We learned previously that AMD’s add-in-board partners would release new designs in August, and the hope was that some of those new graphics cards would include different cooling solutions. 

The blower-style design seen on AMD’s reference cards may offer consistent cooling in different setups, but that doesn’t mean it’s powerful cooling. We saw temperatures for the Radeon RX 5700 XT hit 81 degrees Celsius in our testing of the card. Overclocking would likely see the temperatures go even higher.

Enter partners

AMD’s add-in-board partners can change things up. ASRock, for instance, will swap out the blower for dual fans in its Challenger series. In the case of the RX 5700 XT Challenger OC, this will let ASRock bump up some of the speeds a little. It will offer a base clock of 1,650MHz, game clock of 1,795MHz, and boost clock of 1,905MHz. That compares to the reference cards 1,605/1,755/1,905MHz.

MSI’s Mech OC version of the new Navi cards don’t have much in the way of details yet, but they’ll similarly have dual fans and overclocking. Both cards should should arrive in the latter half of August.

This is good news for AMD fans that want to get the new RX 5700 or RX 5700 XT but don’t want to get stuck with the current versions. While we don’t see the peak clock speed increased, higher base clocks should offer across-the-board improvements. 

And, the switch in designs may eventually let some board partners offer cards that are even cheaper than the reference models from AMD. That would be a further drop in addition to the one AMD already pulled on Nvidia after the announcement of the RTX Super graphics cards.

Be on the lookout for more new designs from the likes of Asus, Gigabyte, EVGA, and plenty more soon.

vGAuoshyUro - Overclocked AMD Navi graphics cards with dual-fan designs are almost here

Borderlands is free to play this weekend, ahead of Borderlands 3’s release

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Attention all vault hunters! Borderlands: Game of the Year edition is free to play this weekend for those with Xbox Live Gold, ahead of the release of Borderlands 3 in September.

From July 18 to July 21, those with an Xbox Live Gold subscription can play Borderlands: Game of the Year edition for free on Xbox One. 

This special edition sees the original Xbox 360 game enhanced to Ultra HD and includes all four add-on packs.

In addition, the GOTY edition includes local co-op support for up to four players on a single console and a mini-map – neither of which were available in the original version.

Check out the trailer below:

Borderlands: GOTY edition is only free to play for the set period, but if you decide you want to purchase the full game after that then you get 50% off the full price.

Even better, all your save data will transfer across to the full game.

Borderlands 3 is due for release on September 13 for Xbox One, PlayStation 4 and PC.

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Verify deemed ‘unachievable’ by major government projects review

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Attention all vault hunters! Borderlands: Game of the Year edition is free to play this weekend for those with Xbox Live Gold, ahead of the release of Borderlands 3 in September.

From July 18 to July 21, those with an Xbox Live Gold subscription can play Borderlands: Game of the Year edition for free on Xbox One. 

This special edition sees the original Xbox 360 game enhanced to Ultra HD and includes all four add-on packs.

In addition, the GOTY edition includes local co-op support for up to four players on a single console and a mini-map – neither of which were available in the original version.

Check out the trailer below:

Borderlands: GOTY edition is only free to play for the set period, but if you decide you want to purchase the full game after that then you get 50% off the full price.

Even better, all your save data will transfer across to the full game.

Borderlands 3 is due for release on September 13 for Xbox One, PlayStation 4 and PC.

NNJ c Cxivo - Borderlands is free to play this weekend, ahead of Borderlands 3's release

Gears 5 is the ‘largest Gears to date’, according to The Coalition

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We’ve been waiting a long time for Gears 5 to release and, according to developer The Coalition, the wait is going to be worth it.

In an interview with Game Informer, The Coalition’s multiplayer design director Ryan Cleven revealed the next installation in the Gears of War franchise is going to be the biggest we’ve seen yet, primarily due to its wide and diverse range of modes. 

“Gears 5 is the largest Gears of War to date,” Cleven said. “It’s the largest campaign ever made, the largest PvE ever made, the largest versus ever made.”

This isn’t particularly surprising considering the vast number of single and multiplayer modes Gears 5 is bringing with it: Campaign, Escape, Horde, Arcade, Tour of Duty, Bootcamp, Escalation, King of the Hill, Arms Race, Dodgeball, Execution, Guardian, Team Deathmatch and Warzone. And, those are just some of the ones we know about at launch.

In addition, Gears 5 will feature new map-building and sharing tools which will keep players busy for hours on end. 

Can’t wait?

vqnRhNgrSPD6drgM45fk8B - Gears 5 is the 'largest Gears to date', according to The Coalition

Can’t wait to get your hands on Gears 5’s multiplayer modes? Well, you’re in luck. The Coalition has confirmed that it will be hosting technical test sessions for some of Gears 5’s Versus multiplayer modes in July. 

These tests will take place across two sessions so if you can’t make one, be sure to block out your calendar for the other. The first session will run from July 19 until July 22, while the second will run from July 26 until July 29. 

Gears 5 will release on Xbox One, PlayStation 4 and PC on September 10, 2019. 

8SYmIXcDwaE - Gears 5 is the 'largest Gears to date', according to The Coalition

.cloud domains: a name that’s made for fame

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Google, Facebook, Wholefoods, Virgin. Global fame might not be the end goal for all of us, but when it comes to naming your company or product, and choosing your domain name, there’s pressure to get it right. 

Not only will the right name resonate well with potential customers, it’s also an opportunity to show what your company represents. Furthermore, name recognition and a consistent brand experience will build trust with customers and draw in prospective customers.

As a result, choosing your company name isn’t something that should be taken lightly. With new businesses entering the market every day, and the UK claiming a new business “birth rate” of over 10% per year, how can you ensure you select the correct name?

This question is no stranger for .Cloud, the smart domain for modern business. Based on extensive experience with our customers, which are often new businesses, let us offer you a couple of tips so you can start your business off on the right foot.

Before diving into the more complex aspects of choosing a name, it’s important to get the basics right.

Domain name basics

Most potential customers will hear your business name before they know anything about your products and services. You want to avoid difficult names to spell, pronounce, explain or remember. In most cases, keeping your name short and memorable and avoiding complexity is best. 

Of course, there are always exceptions and reasons to break the rules, and if you do, weigh in the benefits and disadvantages. Keep in mind that dropping letters or using odd spellings can be tricky sometimes for your audience to remember and find you online, especially at the beginning when you are building up your online presence. 

You also want to avoid being too local, you need a name that grows with you. Often times, customers go with regional or country specific domain names and as they expand into new territories, they realize they need a more global sounding domain name. If you know from the beginning that your audience could potentially be global, choose a domain to match like .com or .cloud.

For many modern businesses, the domain name is the front door. People see your business name and domain name in the search results, online ads, and social media. You have seconds to capture their attention, so think about your name in this context. What does it say about you? Is it interesting and creative? Names that are too generic and boring might drive your audience away. 

Above all, choose a name that you absolutely love. This is your chance to be creative and pick a lasting name. Take the time to explore the options.

“Name”-storm

Perhaps you already have a name or idea in mind or maybe you don’t know where to start. Start by writing down all the ideas you have for your business. Next, turn to Google to research keyword suggestions, trends and popularity. 

There are also plenty of online tools to help you research, if you feel stuck. You will find a great resource in dictionaries, thesauruses and translators. Taking it a step further, you could use OneLook for example, which will let you match keywords with short phrases. Moby Thesaurus on the other hand will allow you to find synonyms and word associations. These tools will help you make your idea come to life.

Also, don’t underestimate baby name generators! Using interesting first names for companies and startups is becoming more and more popular – it might be the best match for you.  

Once an initial name is determined, it’s important to vet and secure it. Think about evaluating cultural sensitivity, trademarks and competition. Additionally, do an online check to see if corresponding domain names are available for your business name, as well as on social channels. It’s important to do this research so you can create a strong and consistent online presence. 

Be creative with new domain choices

These days there are many more choices with domain names. In the past several years many new domain extensions became available such as .cloud, .shop and .design. These new domains offer you a chance to be more creative, bold and modern with your domain name. Also, you can create a short and impactful domain name with two keywords, for example united.cloud.

Finally, after narrowing down your choices, we recommend getting feedback from your trusted advisors. We recommend asking your business partners, perhaps staff and maybe even a few of your customers what they think. Their feedback will show whether your name conveys the intended message, if it’s memorable and if it evokes a sense of trust.

If all these steps are confirmed, you have found your name! Don’t forget to register your preferred domain name so your business can have its place on the internet.

A name that fosters trust

There are some very important steps involved with choosing the right name, and taking your time upfront will pay off in the long run. Your name is your identity, and your domain name is your digital identity. 

They are both crucial for successful branding. Furthermore, as a new company, building trust with partners and customers is the key to becoming successful – especially as you will have to compete with already established brands. As a challenger, snapping the attention of the audience and creating a compelling story for your product is the foundation for building trust.

Your company is unique and your name should be too. Naming your company, and choosing a modern domain name is one way to be unique and memorable. Take your time to review the options and test whether your name evokes the right ideas.

Mou Mukherjee is the Head of Registry Services at .Cloud

T I4P1tIOns - .cloud domains: a name that’s made for fame

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