Britain’s Beer Alliance, a cross-industry group of brewers and pub groups has launched a new marketing campaign that aims to promote pubs and reduce beer duty. ‘Long Live the Local’ will focus on celebrating the role of the pub and what it encompasses against the backdrop of three pub closures a day.

Data from the British Beer & Pub Association shows that British beer sales in the first quarter of 2018 were 1.7% down on the same period in 2017…
Marketing Week