After 55 years, weight loss giant Weight Watchers is changing its name to WW to capitalise on the global wellness boom.

Making a conscious decision to drop the word ‘weight’, the rebrand to WW comes complete with a new tagline: ‘Wellness that works’.

The logo, colour palette and font have all been designed to reflect the company’s evolution from weight loss business to a health and wellness brand, ready to fight it out with the …
Marketing Week