Coca-Cola inked a deal with the Premier League that will be its biggest UK sponsorship deal and the to promote its multi-brand strategy as it looks to “accelerate growth” of its low and no-sugar variants.

The three-and-a-half-year partnership will run from January 2019 and showcase a range of drinks from Coke’s portfolio including Coca-Cola original and zero sugar, Diet Coke, Smartwater, Oasis, Fuzetea, Schweppes, Fanta, Sprit, Lilt and Dr Pe…
Marketing Week