Dollar Shave Club has shifted its business model to be more flexible in a bid to boost sales as subscriber growth rates slow.

The razor subscription service, which has expanded beyond razors to products such as body wash and deodorant, is trying to drive up basket size and frequency of purchase by making it easier for people to repurchase new products beyond razors.

Dollar Shave Club is still gaining subscribers at a rate of 10% a year and now has 3.9 millio…
Marketing Week