Durex is partnering with HIV charity (RED) in a three-year collaboration that aims to raise awareness about AIDS among younger consumers.

As part of the tie-up, Durex will sell (RED) condoms from today (2 November) with funds from the sales going directly to the Keeping Girls in School Programme, which aims to reduce HIV infection and unwanted pregnancies in young South African women through education.

Durex has …
Marketing Week