Cast your mind back to 1989, and an ad for Milky Way that featured a red car and a blue car having a race. It was a firm favourite at the time and one many kids born in the 1980s still remember fondly today.

But times have changed, and Mars brands including Milky Way, M&M’s and Maltesers have all “grown up considerably” as the business moves away from marketing directly to children under the age of 12, one of the core commitments of the Mars M…
Marketing Week