Kevin the Carrot is back for a third year as the star of Aldi’s 2018 Christmas campaign, having miraculously avoided becoming carrot puree after crashing his truck in the snow in a festive teaser last week.

Kevin now has a new plight to contend with: a wicked parsnip called Pascal who is on a mission to cause misery to the already traumatised root vegetable and his family over a big festive spread.

Marketing Week