Kia, Coke, Amazon: The Super Bowl 2018 ads to look out for

The Super Bowl is arguably the most coveted ad slot in the world. As many as 189 million people will watch the NFL’s championship game on Sunday (4 February) between New England Patriots and the Philadelphia Eagles and according to Forbes the average cost of a 30-second commercial during the game in 2015 was $ 5m (£3.5).

Last year the Superbowl halftime adverts were dominated by political messages after Trump’s inauguration, however, this year brands…
Marketing Week