L’Oréal is partnering with Facebook to develop augmented reality experiences for its brands as it looks to improve the customer experience and drive up ecommerce sales.

The collaboration will see L’Oréal’s recently acquired AR entity Modiface create augmented reality-powered services such as make-up try-on for its brands that work with Facebook camera products. The collaboration will initially be tested on L’Oréal’…
Marketing Week