Marks & Spencer (M&S) is restructuring its marketing team to take a “specialist rather than generalist” approach to ensure it has “absolute expertise” in everything it does and is a business fit for a future online.

From visual merchandising and paid search, to CRM and search engine optimisation, a number of specialist teams have been brought into the function, which M&S says is allowing it to work in a much more agile and c…
Marketing Week