Nationwide, Maltesers and McCain have teamed up to take a stand against the online abuse aimed at the stars of some of their most successful ad campaigns.

In partnership with Channel 4, they will broadcast a prime time TV ad break takeover in which a selection of real social media posts have been added to existing ads. The aim is to raise awareness of the scale of online abuse and encourage people to consider the impact such comments can have.

The takeo…
Marketing Week