Nike’s CEO Mark Parker claims its controversial ad starring NFL quarterback Colin Kaepernick has driven “record engagement” with the brand and helped boost sales.

Speaking on a call with analysts following its Q1 results last night (25 September), Parker said the company is “very proud” of the 30th anniversary activity for the Just Do It campaign. The campaign features athletes including tennis star Serena Williams, American footballers Odell Beckham Jr and Shaquem …
Marketing Week