Much has been said about artificial intelligence (AI) in marketing over the past couple of years – perhaps even too much. But there is no doubt that it is changing relationship marketing as we know it. A recent Gartner study predicts that by 2020, 85% of the relationships between brands and consumers will be conducted without human interactions. According to Resulticks research, when it comes to technically implementing AI, 69% of brands’ performance were rated as ‘poor’, while 42% had either no plans to implement, or had already aborted their efforts.

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