McCain keeps with diversity agenda after seeing brand boost

McCain is keeping with its diversity agenda in its new marketing campaign after its last campaign focusing on depictions of modern family life significantly increased brand awareness. In an interview with Marketing Week, Mark Hodge, marketing…

First Choice looks for brand awareness boost with ‘brave’ new campaign

First Choice is looking to stand out in the fiercely competitive new year holiday market with a two-minute ad featuring a rapping family helmed by a director who has worked with Beyonce and Ed Sheeran. The TUI-owned brand is looking to inject…

​Ring Video Doorbell 2 review: A fun IoT device to boost your security

With live video and two-way audio, the Ring Video Doorbell 2 is one of the most immediately useful IoT devices we've examined to date. It's fun too.... Latest stories for ZDNet related to UK