Posts

Monster’s CMO on taking the brand out of the dotcom era

Moving the focus of marketing strategy across the Atlantic can involve a big shift in operational thinking. In November, recruitment site Monster relocated its global CMO role to the US following the departure of London-based CMO Andrew Warner…

Mozilla becomes first brand to pull ads from Facebook following Cambridge Analytica scandal

Mozilla, the company best known for its Firefox web browse, is “pausing” advertising on Facebook following the Cambridge Analytica scandal. In a

How CALM is using brand partnerships to raise awareness of male suicide

Mental health charity CALM has spoken of the importance of brand partnerships in its mission to increase awareness of male suicide, challenge stereotypes around masculinity and ultimately drive long-term societal change. Speaking at Advertising…

McVitie’s launches £10m masterbrand campaign to showcase brand purpose

McVitie’s is launching a £10m master brand campaign as part of the “next chapter” of its marketing strategy, which aims to modernise the brand and drive purpose. Launching today (9 March), the ‘Sweeter Together’…

Colonel Ritson: KFC’s marketers turned a chicken crisis into a brand triumph

What’s in three little letters? Well the short answer is that they may spell out the best bit of marketing of 2018. In November 2017, when logistics company DHL won the KFC account, it promised to “rewrite the rule book” and…