Posts

Sarah Vizard: Huawei has the products, now it needs the brand to match

Huawei launched its new flagship smartphone, the Mate 20, as only tech companies know how – at a huge event at the Excel Centre in London yesterday (16 October) that had the requisite pop star performances, product demos and fawning bloggers.…

Charlotte Rogers: Weight Watchers is in danger of losing its brand identity with wellness refresh

After 55 years, weight loss giant Weight Watchers is changing its name to WW to capitalise on the global wellness boom. Making a conscious decision to drop the word ‘weight’, the rebrand to WW comes complete with a new tagline:…