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Almost 90% of customers say social media availability affects brand loyalty

Customers expect to be able to contact brands via social media, with nine out of 10 claiming availability of a brand through their preferred social channel has an impact on their retailer loyalty ... ComputerWeekly: Latest IT News

Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand

While some might perceive eBay purely as that place to get rid of old Pokemon cards and CDs, it wishes you didn’t. With 80% of UK sales now coming through new items – globally, ‘new’ accounts for one billion items –…

Healthtech brand Qardio adopts NetSuite OneWorld

Qardio, a brand offering health technology devices, wanted an ERP system to deal with billing, accounting and taxes in different regions of the world ComputerWeekly: Latest IT News

Apple announces brand new iMac with 5K Retina display

Apple has unveiled a major refresh of the iMac, one that now offers a Retina display.Dubbed the 5K Retina Display by Phil Schiller, Apple's marketing boss, the new model sports a 27-inch diagonal with a 5210 x 2880 screen resolution.That's nearly…

British Gas uses real-time data to create ‘stature and intrigue' for Hive brand

Brand flips media strategy to hone in on commuters and travellers. Marketing Week - News

Brand strength and flexibility behind eBay and PayPal split

Separation will create ‘more agile’ businesses positioned to capitalise on future growth. Marketing Week - News

Starbucks EMEA marketing boss on deepening engagement with the brand

Marketing boss outlines pan to harness the power of user-generated content to boost customer engagement. Marketing Week - News

'Scottish vote has damaged Brand Britain'

ICM poll shows more than a fifth of Britons think debate on devolution will have negative impact.  Marketing Week - News

Notonthehighstreet repositions as lifestyle brand

Online marketplace aims to expand customers base and increase sales. Marketing Week - News

What does a consumer’s mobile brand say about them?

Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them. Marketing Week - Marketing Trends

How to be an authentic brand

New research shows the importance of true authenticity for brands and its effect on consumer behaviour. Marketing Week - Marketing Trends