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How Mars’ marketing has grown up in its shift to create ‘universal’ brands

Cast your mind back to 1989, and an ad for Milky Way that featured a red car and a blue car having a race. It was a firm favourite at the time and one many kids born in the 1980s still remember fondly today. But times have changed, and Mars…

Sign up to our webinar on how two of the UK’s biggest brands are driving customer experience innovation

Under pressure from audience fragmentation and new disruptive entrants, media brands have had to reinvent themselves to stay relevant. Although many have established and trusted brands, they have had to innovate to meet increasing customer…

Which brands are winning the World Cup ad stakes?

At the mid-way point of the FIFA World Cup, it’s a San Fransisco-based shopping app that is leading the way in the ad stakes, triumphing over football heavyweights such as Coca-Cola and Adidas, according to data shown exclusively to…