Posts

Virgin Atlantic and Virgin Holidays launch first joint ad campaign, but brands will be ‘cousins not sisters’

Virgin Atlantic and Virgin Holidays are launching new marketing campaigns aligning creative for the first time in a bid to increase efficiency. The campaigns will include two separate TV adverts, created by the same agency AMV BBDO, that will…

‘I don’t care about my brand’s sound – no, really’

Are you a brand? You probably shouldn’t have a sonic identity. You may well have had music companies battering down your doors, briefcases stuffed with shiny promises about what a complete audio branding package could do for you. You may…