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Hiscox claims industry first with new campaign that tracks live cyber attacks

Hiscox is claiming an industry first with the launch of a campaign that will track cyber attacks in real time, as it looks to position itself as the go-to brand for business insurance among SMEs. For the campaign, which launches Monday (19…

British Army hopes criticism around campaign will help attract more diverse recruits

The British Army says that criticism around its latest campaign will “help challenges perceptions” of the Army and encourage more diverse recruits. The ‘This is Belonging 2018′ campaign, created by Karmarama, shows…

Campaign of the year final: Jigsaw vs Nike

For a recap on all the campaigns visit 2017 year in review: Campaigns of the year The post

First Choice looks for brand awareness boost with ‘brave’ new campaign

First Choice is looking to stand out in the fiercely competitive new year holiday market with a two-minute ad featuring a rapping family helmed by a director who has worked with Beyonce and Ed Sheeran. The TUI-owned brand is looking to inject…

2017 year in review: Vote for your favourite campaign

For a recap on all the campaigns visit 2017 year in review: Campaigns of the year The post 2017 year in review: Vote for you... Marketing Week