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Brewers launch £9m campaign to help save ‘the local’

Britain’s Beer Alliance, a cross-industry group of brewers and pub groups has launched a new marketing campaign that aims to promote pubs and reduce beer duty. ‘Long Live the Local’ will focus on celebrating the role of the…

Bulmers hopes to ‘revitalise’ the apple cider category with new campaign focused on ‘Britishness’

Bulmers says it has a duty to “revitalise” the apple cider category as a market leader and wants to be a “lighthouse brand” for the drink as it launches a new campaign today (29 June). Heineken‘s cider director,…