Posts

Coca-Cola’s Fuze Tea launches first UK TV campaign

Coca-Cola is launching the first TV campaign for its iced drink Fuze Tea as it continues its push to diversify beyond fizzy drinks. Launching across the UK on Monday (8 October), the campaign will run for three weeks across out-of-home, TV…

Nike ‘proud’ of Colin Kaepernick ad as campaign drives ‘record engagement’

Nike’s CEO Mark Parker claims its controversial ad starring NFL quarterback Colin Kaepernick has driven “record engagement” with the brand and helped boost sales. Speaking on a call with analysts following its Q1 results last…

Virgin Atlantic and Virgin Holidays launch first joint ad campaign, but brands will be ‘cousins not sisters’

Virgin Atlantic and Virgin Holidays are launching new marketing campaigns aligning creative for the first time in a bid to increase efficiency. The campaigns will include two separate TV adverts, created by the same agency AMV BBDO, that will…

EasyJet launches ’emotional’ campaign as it looks to be known for more than value

EasyJet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely for value. The campaign, created by VCCP, will run across Europe…

John Lewis and Waitrose launch first joint marketing campaign as they unveil rebrands

John Lewis and Waitrose are running their first joint marketing campaign as they launch new visual identities to mark their rebrands to John Lewis & Partners and Waitrose & Partners. The campaign, created by adam&eveDDB and called…

Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants

Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants. The redesign will see Coca-Cola Zero Sugar adopt the same red design…

Brewers launch £9m campaign to help save ‘the local’

Britain’s Beer Alliance, a cross-industry group of brewers and pub groups has launched a new marketing campaign that aims to promote pubs and reduce beer duty. ‘Long Live the Local’ will focus on celebrating the role of the…

Bulmers hopes to ‘revitalise’ the apple cider category with new campaign focused on ‘Britishness’

Bulmers says it has a duty to “revitalise” the apple cider category as a market leader and wants to be a “lighthouse brand” for the drink as it launches a new campaign today (29 June). Heineken‘s cider director,…