Posts

Coca-Cola inks deal with Premier League in first multi-brand sponsorship

Coca-Cola inked a deal with the Premier League that will be its biggest UK sponsorship deal and the to promote its multi-brand strategy as it looks to “accelerate growth” of its low and no-sugar variants. The three-and-a-half-year…

Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants

Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants. The redesign will see Coca-Cola Zero Sugar adopt the same red design…

J&J, John Lewis, Coca-Cola: 5 things that mattered this week and why

Coca-Cola launches first multi-brand campaign Coca-Cola has launched its annual summer marketing campaign, but this year there is a twist. For the first time it will be a multi-brand campaign with Fanta, Sprite, Coca-Cola and Dr Pepper appearing…