Ad spend, viewability, data sharing: 5 killer stats to start your week

Sky overtakes P&G as UK’s biggest traditional advertiser Sky overtook Procter & Gamble as the UK’s biggest spender on traditional advertising last year. Sky increased spend by 2.7% year on year to £197.1m, while P&G’s…

Mark Ritson: This is a critical point in marketers’ relationship with data privacy

The best case study I have ever used with MBA students is the story of Levi’s suit business. It sounds too bizarre to be true, but it is all too real. A young and extremely enthusiastic marketing manager called Steve Goldstein starts…

Email fraud warning: Now hackers want your data as well as your money

More people are being targeted in business email fraud attacks -- and information is increasingly the target as well as cash.... Latest stories for ZDNet related to UK

ComboJack malware tries to steal your cryptocurrency by changing the data in your clipboard

This newly uncovered malware is delivered by phishing emails - and hopes users don't bother to check which wallet they sending money to.... Latest stories for ZDNet related to UK