Posts

Coca-Cola’s Fuze Tea launches first UK TV campaign

Coca-Cola is launching the first TV campaign for its iced drink Fuze Tea as it continues its push to diversify beyond fizzy drinks. Launching across the UK on Monday (8 October), the campaign will run for three weeks across out-of-home, TV…

Virgin Atlantic and Virgin Holidays launch first joint ad campaign, but brands will be ‘cousins not sisters’

Virgin Atlantic and Virgin Holidays are launching new marketing campaigns aligning creative for the first time in a bid to increase efficiency. The campaigns will include two separate TV adverts, created by the same agency AMV BBDO, that will…

Coca-Cola inks deal with Premier League in first multi-brand sponsorship

Coca-Cola inked a deal with the Premier League that will be its biggest UK sponsorship deal and the to promote its multi-brand strategy as it looks to “accelerate growth” of its low and no-sugar variants. The three-and-a-half-year…

Here's the first Nvidia GeForce RTX 2080 mobile GPU sighting

The Nvidia Turing series of graphics cards for PC are here and have the PC gaming world in a tizzy, and we haven’t even seen Nvidia’s plans for gaming laptops yet - until now. The first device listing referring to an Nvidia GeForce…

John Lewis and Waitrose launch first joint marketing campaign as they unveil rebrands

John Lewis and Waitrose are running their first joint marketing campaign as they launch new visual identities to mark their rebrands to John Lewis & Partners and Waitrose & Partners. The campaign, created by adam&eveDDB and called…

Apple AirPods on sale for first time ever

In conjunction with the elimination of the headphone jack on iPhones, Apple released its wireless earphones, the AirPods, at the end of 2016. In that time, they've become immensely popular despite the fact that they are rarely available…

Apple becomes the world’s first trillion-dollar company

Apple is the first company to reach the long sought-after $ 1 trillion market valuation, making it the first company on record to ever reach the mark. While Apple was hovering just beneath the historic 13-figure number since late July,…

Windows Notepad is getting its first overhaul in years

Since its first release in 1985, when it was bundled in with Windows 1.0, very little has changed about Microsoft’s plain-text editor Notepad, but the software giant has recently announced the first tweaks to the utility in years.While…