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Coca-Cola’s Fuze Tea launches first UK TV campaign

Coca-Cola is launching the first TV campaign for its iced drink Fuze Tea as it continues its push to diversify beyond fizzy drinks. Launching across the UK on Monday (8 October), the campaign will run for three weeks across out-of-home, TV…

EasyJet launches ’emotional’ campaign as it looks to be known for more than value

EasyJet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely for value. The campaign, created by VCCP, will run across Europe…

O2 celebrates individuality as it launches ‘big and bold’ new positioning

 O2 is launching an ad campaign that aims to “celebrate individuality” as part of a shift in marketing strategy at the mobile operator that aims to return it to its roots and help customers feel excited, ... Marketing…

Heineken drops ‘Open Your World’ as it launches new marketing strategy

Heineken is getting rid of taglines in a new marketing strategy that sees it embrace clichés and appeal to millennials. Heineken’s ‘Open Your World’ tagline has been around since 2011, with campaigns under the strapline…

Coca-Cola launches £5m campaign as it redesigns packaging to unify original and zero sugar variants

Coca-Cola Great Britain is launching a £5m campaign to promote a packaging redesign that will see its red colour appear across its original and zero sugar variants. The redesign will see Coca-Cola Zero Sugar adopt the same red design…