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John Lewis backs ‘thoughtful giving’ Christmas message despite signs of fatigue

John Lewis has given its continued backing to its “thoughtful giving” Christmas message as it posts upbeat sales for the festive season despite a difficult climate for high street retailers. Sales at stores open for more than a…

Amazon’s Christmas ad is this year’s big winner as John Lewis ‘misses the mark’

While John Lewis’ Moz the Monster TV ad may have generated the most amount of headlines, Amazon’s ‘Give’ campaign featuring singing boxes is the ad most likely to persuade Brits to buy, according to a new study by brand…