Posts

EasyJet launches ’emotional’ campaign as it looks to be known for more than value

EasyJet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely for value. The campaign, created by VCCP, will run across Europe…

L’Oréal looks to drive up ecommerce sales in AR partnership with Facebook

L’Oréal is partnering with Facebook to develop augmented reality experiences for its brands as it looks to improve the customer experience and drive up ecommerce sales. The collaboration will see L’Oréal’s recently…

Morrisons looks to ‘show who it is’ in new TV ad that puts spotlight on suppliers

Morrisons has unveiled a new TV ad that looks to “show who Morrisons is” and highlight the “close relationship” it has with its suppliers. It is the next chapter of Morrisons’s ‘Makes It’ campaign,…

Wimbledon says complacency is its ‘biggest threat’ as it looks to build a global brand

Rich in history, style and tradition, most will associate The Wimbledon Championships with exclusivity, white playing kits, strawberries and cream, and linesmen donning outfits that look like they’ve been frozen in time. It’s 116-year…