December 25, 2016

Almost 90% of customers say social media availability affects brand loyalty

Customers expect to be able to contact brands via social media, with nine out of 10 claiming availability of a brand through their preferred social channel […]
November 10, 2016

Breaking the Loyalty Myth: How Understanding Consumer Behaviour Delivers Better Customer Service

For decades, organizations have focused on increasing customer loyalty.Businesses worldwide are realigning, or newly investing in, technology and business models to more effectively engage with digital […]
February 23, 2016

Consumers want to collect loyalty points on mobile phones

Eight out of ten customers would like to start collecting loyalty points from retailers through their mobile devices ComputerWeekly: Latest IT News
September 25, 2015

iOS Tips: iOS 9 Wallet: Using the shortcut, loyalty cards and more

Alongside the fresh new San Francisco font and the News app that replaces Newsstand, the biggest change to the iOS 9 home screen may be the […]
July 16, 2014

How digital methods can improve loyalty

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research. Marketing Week – Marketing Trends