Posts

Four ways marketers can attain influence

For the past eight years, Omobono has completed annual research on the state of marketing for global business brands. Along the way, we have learned which channels work best, what issues marketing leaders face and the keys to success. In this…

Three-quarters of marketers prioritising short-term tactics over long-term strategy

The majority of marketers are prioritising short-term tactics over long-term strategy, while finance bosses believe marketing is still based on short-term impact. According to a survey of the marketing industry by the IPA and ISBA, 75% of marketers…

How marketers can ensure their voice is heard by the rest of the C-suite

Marketers have long been trying to shake off their ‘colouring-in department’ image and prove their value in the boardroom. But the only way that can happen is if CMOs are taken seriously by the rest of the C-suite and that comes…

More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG

FMCG has always been thought of as the number one training ground for anyone looking for a solid start to career in marketing. However, as the world becomes more global and fast-paced does FMCG st... Marketing Week