Posts

Top stats on why mail is an effective marketing tool

Key reasons for adding mail to the mix

Tesco will not recruit from within to fill top marketing role

Tesco is “close” to filling the vacant chief customer officer, which oversees all the supermarket brand’s... Marketing Week

Marketing Week editor Russell Parsons named New Editor of the Year at BSME awards

Marketing Week’s editor Russell Parsons walked away with one of the top priz... Marketing Week

Computer Weekly @ 50 startup interview: Chris Dye, VP marketing, Glasswall Solutions

Chris Dye, VP of marketing explains how Glasswall helps organisations ensure electronic file and document integrity, security and assurance ComputerWeekly: Latest IT News

How SMBs can use mobile marketing to grow their business

Today's consumers are using their mobile phones and handheld devices to engage with organisations so much that it would be foolish for small business owners to ignore the market opportunity. But that means more than just whacking a 'redesign…

Opinion: Ditch the marketing speak, Microsoft, and talk to us like humans

In a move that absolutely, definitely has nothing to do with Apple already being on version 10 of its Mac operating system (Microsoft just hates the number 9, didn't you know?) we're jumping straight from version 8 to version 10 of Windows.…

Opinion: Ditch the marketing speak, Microsoft, and talk to us like humans

In a move that absolutely, definitely has nothing to do with Apple already being on version 10 of its Mac operating system (Microsoft just hates the number 9, didn't you know?) we're jumping straight from version 8 to version 10 of Windows.…

The Marketing Store uses Netsuite to align supply chain and processes

The Marketing Store - the brains behind McDonald’s Happy Meal toys - is using NetSuite to align its supply chain and business processes ComputerWeekly: Latest IT News

Interview: Building links between marketing and IT for the greater good

Firms that forge relations between marketing and IT departments yield benefits in growing the range of their digital products ComputerWeekly: Latest IT News

The countdown is on to your new digital Marketing Week…...

It’s just a short time until our improved website goes live - what do you need to know?  Marketing Week - News

Addison Lee to make marketing less ‘humble’ and be more consumer-facing

Mini cab firm readies biggest marketing push in 40-year history. Marketing Week - News

Diageo seeks greater unity between sales and marketing

The two functions will work hand-in-hand to push consumers along the path to purchase. Marketing Week - News