EasyJet launches ’emotional’ campaign as it looks to be known for more than value

EasyJet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely for value. The campaign, created by VCCP, will run across Europe…

More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG

FMCG has always been thought of as the number one training ground for anyone looking for a solid start to career in marketing. However, as the world becomes more global and fast-paced does FMCG st... Marketing Week

Dell Black Friday in July: Deals on laptops, desktops, TVs, and more

It may be the middle of summer, but it's beginning to feel a lot like November. Amazon Prime Day is just around the corner, and last week Dell unveiled its Black Friday in July sales event.Both Dell Home and Dell Small Business are offering…