‘myth’

November 10, 2016

Breaking the Loyalty Myth: How Understanding Consumer Behaviour Delivers Better Customer Service

For decades, organizations have focused on increasing customer loyalty.Businesses worldwide are realigning, or newly investing in, technology and business models to more effectively engage with digital […]
March 6, 2015

How to Fly a Horse, book review: Debunking the myth of genius

This book has nothing to do with horses, but everything to do with how things are invented and how they so rarely turn out exactly as […]
December 6, 2014

Blip: Turns out the Apple garage was a ‘myth’ all along

We knew the "Apple garage" – where Apple co-founders Steve Wozniak and Steve Jobs are said to have created the first Apple products – is a […]