Posts

EasyJet launches ’emotional’ campaign as it looks to be known for more than value

EasyJet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known purely for value. The campaign, created by VCCP, will run across Europe…

M&S is transforming its marketing team into specialists rather than generalists

Marks & Spencer (M&S) is restructuring its marketing team to take a “specialist rather than generalist” approach to ensure it has “absolute expertise” in everything it does and is a business fit for a future…

Ikea shifts marketing strategy to focus on product innovation rather than rooms

Ikea is shifing its marketing strategy, moving away from its traditional focus on rooms to instead put the spotlight on product innovation and showcase how the addition of just a few new things can transform the home. The ‘New Wonders…

Intel 9th-generation Coffee Lake S processors may be closer than we thought

Intel Core i7-9700K and i9-9900K processors have showed up for preorder on European retailers, fueling speculation that the release is right around the corner. We previously reported on a leaked Intel roadmap which pointed to the Core i5,…

More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG

FMCG has always been thought of as the number one training ground for anyone looking for a solid start to career in marketing. However, as the world becomes more global and fast-paced does FMCG st... Marketing Week