Posts

Adidas on the power of using micro-influencers in long-form video

Creating video that is compelling in a six second burst, while also driving long-term engagement is the aim at sportswear giant Adidas. The brand’s latest video project, a long-form series following the exploits of the newly formed Tango…

How CALM is using brand partnerships to raise awareness of male suicide

Mental health charity CALM has spoken of the importance of brand partnerships in its mission to increase awareness of male suicide, challenge stereotypes around masculinity and ultimately drive long-term societal change. Speaking at Advertising…

Hackers are using a Flash flaw in fake document in this new spying campaign

The payload is delivered via phishing emails about a real defence conference -- but nothing happens until the target scrolls down to the third page...... Latest stories for ZDNet related to UK

New IoT security rules: Stop using default passwords and allow software updates

New rules set out best practice for IoT devices, but are the makers going to listen?... Latest stories for ZDNet related to UK

Sign up to our webinar on using digital tracking for unique insights into consumer behaviour

Companies use digital tracking to understand path-to-purchase, media consumption and more.  Digital tracking provides unique insights about what consumers are doing online and how they are engaging with your competitors. Toluna tracked…

Sky high coding: using drones to get kids programming

Despite the fact that it's arguably never been easier to get into programming, I speak from experience when I say that it's not all that easy to convince the youngster generation to give it a try. My 9-year-old son is utterly…