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40 years of the laptop: how mobile PCs changed the world

Main image: The IBM ThinkPad 700 series first appeared in 1992If you own a PC there’s a very good chance it's a lightweight and portable laptop, rather than a big and bulky desktop. Those rectangular boxes that are tethered to your…

Heineken drops ‘Open Your World’ as it launches new marketing strategy

Heineken is getting rid of taglines in a new marketing strategy that sees it embrace clichés and appeal to millennials. Heineken’s ‘Open Your World’ tagline has been around since 2011, with campaigns under the strapline…

Monster Hunter: World arrives on PC August 9, but comes with unpopular Denuvo DRM

Monster Hunter: World, the hit game which has sold amazingly well on consoles, has now popped up on Steam, with the PC version having a release date of August 9.In other words, you’ll be able to buy the game four weeks from this Thursday…

Which brands are winning the World Cup ad stakes?

At the mid-way point of the FIFA World Cup, it’s a San Fransisco-based shopping app that is leading the way in the ad stakes, triumphing over football heavyweights such as Coca-Cola and Adidas, according to data shown exclusively to…