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Cadbury ditches joy positioning after six years to go ‘back to brand roots’

Cadbury is getting rid of its ‘Free the Joy’ campaign and will instead focus its marketing on the founding principles of the brand and its founder, philanthropist John Cadbury, by showing moments of “kindness and generosity”.…

Amazon’s Christmas ad is this year’s big winner as John Lewis ‘misses the mark’

While John Lewis’ Moz the Monster TV ad may have generated the most amount of headlines, Amazon’s ‘Give’ campaign featuring singing boxes is the ad most likely to persuade Brits to buy, according to a new study by brand…

'We were a community before the Pi': CEO Eben Upton on five years of Raspberry Pi

Eben Upton, founder and CEO of the Raspberry Pi Foundation, is trying to illustrate how huge the Raspberry Pi phenomenon has become:  “In 2011 I had a spreadsheet that told me where every single Raspberry Pi prototype was (there…